BY MICHELLE MILLER
STAFF WRITER
Necklaces, earrings, candy, gum, cookies, babysitting services,
beach bags and backpacks were some of the many ideas
Cooperstown middle schoolers discussed with local business
mentors at a workshop last week.
As part of an innovative after-school educational program
for youth called TREP$, students have been asked to develop
their own products or services that they will sell at a marketplace
on Feb. 6 from 10 a.m. to noon at the middle/high school
cafeteria.
The school’s Parent Teacher Organization is offering the
program to students in grades six through eight for the first
time and according to program chair Carina Franck, about 50
students have been meeting once a week to attend workshops
led by parent instructor Rebecca Stone. There is a total of six
workshops in the program, which began in early December,
said Franck.
Cooperstown is the only school in the area to get involved
with the program, according to Franck. She said she learned
about the project from a friend who helped start a similar
program several years ago at a New Jersey school.
“We feel that the TREP$ program is such an exciting new
experience for the kids and the marketplace will be a great
learning experience and a lot of fun,” said Franck.
Franck said she believes participation has been great for the
first year and expects the program to grow next year. She said
students who participate this year will already have a product
and will be able to register for the marketplace without having
to go to the workshops. They can participate in some or all
workshops if they want, but it is not required, she said.
“I am so excited to see what the kids come up with,’’ said
Franck during the third workshop where students met with
business mentors to go over
their marketing plan last
week.
Jacob Russell told mentor
Angie Erway, who is a
member of the Cooperstown
Rotary and manager of SEFCU
Federal Credit Union, that
he plans to gather some of
his old clothes and cut them
into pieces to stitch together
to make beach bags and backpacks
to sell at the marketplace.
He said he might also
have to go to the Salvation
Army to get enough material
for his project. Jacob told
Erway he not only plans to
make posters to promote his
bags, but also plans to wear
his products around so people
will see them as a walking
advertisement. Jacob said he
thinks his products will sell
because they are useful and
are hard to purchase without
having to travel to places such
as New Hartford.
Carson Haney and Kate
Preston said they plan to team
up for the project, but were
unsure what they would sell.
They said they are still brainstorming.
Hunter Ducey said he plans
to make cookies and wants to
make a sign for his booth that
says, “Hunter’s Sweet Treats.
He said his mom will probably
have to help him purchase
ingredients and guide him
through the process, but he
intends to do all the baking
himself.
When asked what kind
of cookies he would bake,
Hunter said all different kinds.
However, Erway suggested
he narrow his selection so his
project would not become
too overwhelming. Hunter
nodded his head in agreement.
Wade Stahl said he plans
to create necklaces out of
materials given to him by a
neighbor as a gift. He said he
already has the materials, so
he just has to start crafting the
necklaces.
Alex Williams said her mom
makes her own salves and
oils and said she could help
her make the products to sell
at the marketplace. Alex said
the plan is to sell the products
in 2 ounce bottles for $5 or
in 8 ounce bottles for $8. As
Alex held up a sample bottle
she said the salves and oils are
natural remedies. She said she
used one on her stomach and
it took away a stomach ache.
Carmon Booan said he likes
gum so much that he chews
it every day. Carmon said he
hopes there are others that
like gum as much as he does
because he plans to make
his own to sell at the marketplace.
He said he couldn’t give
away his secret to making
gum however.
“I plan to make the packets
really colorful so the gum really
stands out’said Carmon.
Margie Knight and Sylvia
Johnson said they like to get
together to make earrings, so
that is what they are planning
on selling at the marketplace.
We are going to call our
product MNS earrings to
reflect both our names, said
Sylvia.
When Sylvia asked mentor
Peter Deysenroth, owner of
the Connell Dow & Deysenroth
Inc. Funeral Home at
82 Chestnut St., for suggestions
on how to market their
product he suggested using
light pastel colors that would
appeal to females, their target
market. He told them to create
a sign that stands out and
is easy to read. Perhaps you
could put your faces in the
holes of the earrings dangling
off the sign, suggested Dysenroth.
He also told the girls it
might be a good idea to wear
a pair of their own earrings at
the marketplace.
“You want to think outside
the box,ö said Deysenroth.
Mentor Renee Lafond, owner
of Little Bo’tique, suggested
that students use the Internet
to promote items. Facebook,
Twitter and group e-mailing
are all good, inexpensive ways
to promote something, said
Lafond. She said getting the
word out without having to
invest in paid advertising is an
added benefit to an entrepreneur.
Lafond said she tries to
participate in local radio auctions
or use other outlets of
getting gift certificates out to
the public because if it brings
a new customer into her
shop that is great, and if the
customer never uses it there is
no loss.
Other suggestions Lafond
gave students was to make
the products unique, use eye
catching and neat packaging
and to be friendly to the
customers.
“Customer service is big,’she
said. “People remember what
kind of service they receive.
They may not buy something
that particular day, but will
come back if treated well.’
“Word of mouth is the best
form of advertising you can
get. And the only way to get
that is by making sure the
customer had a wonderful
experience,’added Lafond.
TREP$ was created by
Pamela deWaal and Hayley
Romano, two certified teachers
who reside in West Milford,
N.J.
The program began when
their then 10-year-old sons
decided to go into business
together selling hand stamped
wrapping paper at
an adult vendor night at the
school. The boys sold out of
their product and shared their
success story with their peers.
TREP$ was piloted in the
West Milford, N.J. school district
at Paradise Knoll School
in Oak Ridge and based on
the merits of the program,
the district’s parent teacher
association earned the PTA’s
Champion for Children Award
for best new program.
inactive
January 28, 2010
CCS students introduced to business program
- inactive
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