BY JIM AUSTIN
COOPERSTOWN CRIER
The Village of Cooperstown has
started marketing part of its unique
baseball heritage _ Doubleday Field
_ and had its first customer Tuesday.
Deputy Mayor
Jeff Katz has
been working in
recent months
on a plan to
begin licensing
the commercial
use of images of
the field and a
newly developed
logo. Katz
worked with his
Chestnut Street
neighbor Chuck
Knull, a trademark
attorney
who works in
Manhattan.
Knull is charging the village only the
cost of any filing fees.
Katz said the idea, which has
been talked about in the past, came
out of the planning committee and
is similar to what many other highprofile
places do.
With Knull’s assistance, the village
now has a word mark on the name
Doubleday Field and a trademark
on a new Doubleday Field logo.
During last month’s board meeting,
the trustees approved a $1,000
``location fee’’ to be paid by anyone
using the field for a location to produce
movies, commercials, products
or other promotional items.
On Tuesday, a Japanese television
production company
was in the village to
do some filming and
didn’t balk at the
location fee.
``They did not bat
an eyelash when
I told them how
much,’’ Village Clerk
Teri Barown said.
The village typically
receives about
a dozen requests
each year for the use
of the field, Barown
said.
Katz said he is continuing
his research
and believes the trustees may need
to establish a fee structure that is
also based on how the field is being
used. In the case of a movie like ``A
League of Their Own ‘’ that was shot,
in part, at Doubleday Field, the fee
should be much higher than for
someone who just wanted to use
the field as a backdrop for a
promotional photograph,
Katz explained.
He said it is a common
business practice to charge
different fees.
Some Main Street merchants
sell clothing emblazoned
with the image of the
field, but they are not being
targeted by the location fee.
``In no way is the village
looking to raid local stores
and tell them to stop,’’ he
said. ``My understanding
is that from now on, the
location fee would apply.
The board is not looking
to punish people, but to
make some money from our
brand.’’
The Doubleday Field logo
was created by the firm
Select Designs and Katz said
he received some assistance
from the Hall of Fame, which
``guided us through the
process.’’
Katz said he and the Hall
of Fame believe there is a
sufficient collectible market
to make the logo a viable
product.
The logo will be displayed
along with other products
by The Emblem Source, the
official licensee for Major
League Baseball retail
emblems, at an upcoming
Sports Marketing Convention.
If all goes according
to plan and the logo is well
received by merchandisers,
the village could begin collecting
royalties for its use.
``It’s another one of these
ideas that will increase
revenues and avoid tax
increases,’’ Katz said.
inactive
February 4, 2010
Doubleday Field receives logo
- inactive
-
- Olympic rower launches program A two-time Olympic rower and head coach of Cooperstown Crew will be starting a new indoor rowing program in partnership with the Oneonta Boys and Girls Club.
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